On Saturday October 13th I went to the event organized by Desigual in Bonaire Mall on Aldaia (Valencia), it was called Friends & Family Party, which I previously received a postcard invitation.
The event basically consisted on some benefits for Desigual Club members, who have the Friend Card, we had a 25% discount on all Autumn - Winter 2012-2013 fashion collection, only during that day and also it only was useful in that particular store.
In other Desigual stores, the events Friends & Family Fiesta were held on different days, for example in El Saler Commercial Center, it was held on Saturday October 6.
It was very nice to buy some clothes for fall and winter with this discount, because the days were already beginning to be cool and I wanted more autumnal dressing.
The Desigual shop in Bonaire was plenty of people buying or looking at the clothes, and there was a long queue for the fitting rooms.
There also was a great party atmosphere, with loud music with DJ included, and some animation. The kids were having a great time!
The beer brand Estrella Damm and Lays snack brand, provided drinks and snacks to the store.
As an additional service to customers of Desigual, a professional makeup artist from cosmetic center Yves Rocher on Bonaire mall (which is almost opposite the Desigual store) worked on doing a great makeup to several clients who were buying in the store and tried this nice service.
With this service from Yves Rocher makeup artist, I got a special Smokey Eyes with violet eyeshadow and green eyeliner. Pay attention to the big picture palette of eyeshadow, makeup brushes, eyeliners, etc...
It was a very funny experience that we had at the Friends & Family Party.
Rarely you can be in a shop with the festive mood was in the Desigual store, and the best of all was that it was affordable to everyone.
In my opinion, Desigual is a brand that is growing internationally, they have stores in London, Paris, Rome, etc.., And also in Spain, despite of the crisis, the brand is opening new stores, for example in Colon Street in Valencia, in which in a few days will take place the opening.
I found this collage on the wall the most original item in the store, there was many photos, parades, events, news, and lists.
Desigual shoes seemed fantastic and very original to me. I liked very much that shoes. You can wear clothes in any color because they fit very well. The shoes aren´t seen much in the photo ... but really they are very cool!
The girls' clothing section is so beautiful, there were many fuchsia and purple items with bold prints and drawings.
There were many colored balloons with a promotional image at the entrance of the store.